Build a Subscriber List
This image provides a good visual for the approach you'll use to build an email subscriber list. A “Lead Magnet” is something that provides your potential subscribers with enough value to convince them to sign up for your list. You'll need an opt-in form that automatically adds subscribers to the list.
Email marketing is effective because you build a targeted audience into a list of susbscribers who have given you permission to email them.
Create and Deliver Amazing Content
As soon as you have a list of subscribers, you're ready to begin sending them your emails or newsletter. It doesn't have to be long, like the old-style print newsletters. In fact for email, shorter is often better—but it does need to be interesting!
Don't sell constantly in your newsletters or you'll have readers racing to click the unsubscribe link. As with the lead magnet, offer something of value to your subscribers in each email. The goal is to develop a loyal following through your email campaigns.
Track Email Results
Statistics from you email campaigns help determine whether you're hitting the mark with your content. Seeing open and click rates and which links or images in particular are clicked allows you to fine-tune the content according to subscriber's interests.
Unsubscribes may indicate your emails are too frequent—or perhaps so infrequent they've forgotten who you are!
There's a tendency to panic when the first unsubscribes begin coming in. Keep in mind the success of email marketing involves mailing to people who are interested in what you offer. If you're providing good content, unsubscribes aren't necessarily a bad thing.